Co-op targets 8 million members after scrapping loyalty scheme

Co-op sign

C-store specialist Co-op has unveiled new targets of having 8 million members and increasing its share of the quick commerce market, as part of wider changes to its membership scheme rolled out today.

As was first reported by Retail Week, the Co-op has scrapped its rewards scheme and will be replacing it with an extended member-only price offering across its food, funeral and legal services businesses.

 

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