Majestic Wine accelerates expansion plan with two new stores

Majestic’s new store in Chippenham, Wiltshire, opened on Tuesday (October 24) and a shop in Monmouth, Wales, opens today (October 26).

The openings mark the first time Majestic has opened two new stores in the same week for a decade, which it said is evidence of its “commitment to innovating and investing in bricks and mortar”.

Majestic’s 4,775 sq ft store in Chippenham marks a return to the location four years after closing a branch in the town. 

The new 6,275 sq ft Monmouth store marks Majestic’s largest store presence outside of London.

Customers can attend free wine-tasting sessions across the new stores seven days a week, offering them the chance to “try before they buy” and receive expert advice and tasting notes from the products sampled.

Shoppers will also benefit from free click-and-collect within four hours and a next-day delivery service.

Majestic chief executive John Colley said: “Opening two stores in a week for the first time in 10 years underlines our ongoing commitment to physical, experiential retail, and offers a clear sign of how far we have progressed as a business under the ownership of Fortress.

“We always talk about our store colleagues as our secret sauce at Majestic – and opening more stores that provide more customers across the UK with access to our highly qualified experts and unique, quality wines is a strategy that is working.

“We are proud to be accelerating that pipeline of new store openings ahead of Christmas and are excited about becoming a part of even more communities across the UK in the coming months.”

The two stores bring Majestic’s total new openings to four across the 2023/2024 financial year, following stores in Rugby, Warwickshire, and Newark, Nottinghamshire, in August and September respectively.

Majestic also unveiled plans to open a smaller-format store in London’s Crouch End next month in a bid to achieve its target of growing its portfolio “at a rate of one new store per month”.