Marks & Spencer extends price lock as shoppers prioritise value

Marks & Spencer said the price campaign, which has been refreshed and includes around 100 items, from mushrooms to washing-up liquid, will now run “until summer”.

The initiative comes as food price inflation stands at a record high and grocers battle to position themselves as offering the best prices to customers.

M&S’s price-locked goods are in addition to its Remarksable Value range, which launched in 2019.

An M&S study found that six in 10 families said value was the single most important factor when deciding where to shop.

M&S Food managing director Alex Freudmann said: “Listening to customers right now, value remains firmly top of the list. That’s why our priority is delivering our trusted value promise – offering the best possible quality at the best possible price. By extending our price lock until summer, we’re giving customers certainty on the products they love to shop.

“At the heart of our trusted value promise remains our Remarksable value range. Customers shopping our Remarksable products can be confident each is price benchmarked against key competitors but still sourced to the highest standards. We’ll never compromise on that.”

The retailer’s research showed that 61% of families have cut eating out and that the M&S Dine In range was popular as a result.

Freudmann added: “Customers are looking to M&S to help make family meals together more special and more affordable. Our Dine In range is all about that – restaurant-quality food at a fraction of the price.”