Marks & Spencer has adapted capacity at its online warehouse to enable the processing of food parcels for vulnerable shoppers during the coronavirus crisis.
M&S said it has switched capacity at its Castle Donington ecommerce warehouse from clothing and home – its prime purpose – to food “in response to strong customer demand” for the food boxes.
The warehouse can dispatch 2,500 food boxes per day and M&S has expanded the options available. The original boxes, containing staples such as pasta and cooking sauces, have been bolstered with three new boxes including everyday mixed vegetables and a seasonal fruit selection.
Boxes arrive with customers on a nominated day – priority is given to people over 70 using the retailer’s Sparks loyalty data – and are delivered contact-free.
M&S also said shoppers have so far ordered around 1,000 of its e-gift cards, enabling older and self-isolating customers to get friends, relatives or volunteers to shop on their behalf.
Several f retailers have put together special food boxes and other initiatives for vulnerable shoppers who must stay at home during the health emergency.
Morrisons has launched a range of easy-to-order parcels on its website and created a range of 70 essentials for delivery by Deliveroo.
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