Naked Wines sales to exceed £200m as lockdowns raise demand
Naked Wines has said its full-year 2020 revenues will be in excess of £200m due to higher levels of demand from new and repeat customers under lockdown because of coronavirus.
In an update to the City this morning, Naked Wines said it had seen “higher levels of demand from both new and repeat customers” in all of its markets, particularly the USA, “since restrictions on social gathering began”.
The digital wine specialist said it continued to “invest aggressively in new customer recruitment” and expects its investment for the year to be towards the middle of the £20m to £25m range.
While lockdowns have led to a spike in purchases, Naked Wines said “future trading dynamics remain very uncertain” and that it was “too early to provide updated guidance”.
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