Pret a Manger to trial ‘Perks’ loyalty programme

The food-to-go specialist is launching its first-ever loyalty programme in beta, with primary access given to its current Pret subscription customers.

The subscription service, which launched during the pandemic, gives customers access to five free coffees per day for the price of £20 per month.

To add to this, from November 30, Pret subscribers will be able to access the scheme through their online account, and will earn a star every time they shop in-store or use Pret’s click-and-collect service.

Extra stars can also be earnt for every month subscribers renew their subscription, and every time they purchase a food item alongside one of the five free coffees a day available.

Every ten stars will be rewarded with a free item in-store, ranging from popcorn bags to vegan cookies.

The loyalty scheme is the latest element in Pret’s digital transformation to appeal to a wider variety of customers.

Pret UK managing director Clare Cough said: : “At Pret we know that we have loyal customers who visit us time and time again.

“For a while now, we’ve wanted to find a way to reward our customers by giving them treats that are specifically tailored to their preferences, and Pret Perks does just that.

“As with any new piece of technology we are currently in the testing phase and rolling this out slowly to our Pret superfans, our coffee subscribers, and will be looking to take learnings on board to make the loyalty programme the best it can be. We hope to open it up to all customers as soon as possible in 2022.”

“We’re excited by this latest digital evolution, which allows customers to engage with our brand. Pret Perks is our new way to thank our wonderful customers for choosing Pret each time and we look forward to rolling it out to the masses in the near future with unmatched rewards.”