Tesco and Pret a Manger end supermarket concessions partnership

The UK’s largest grocer and the food-to-go chain announced the trial in May 2021, with the first Pret concession launching in June that year. However, only one more of the four planned shop-in-shops was ever opened. 

The end of the tie-up comes less than a week after Tesco confirmed it had delisted Pret’s coffee range from its supermarkets. The range was launched in 2020 as Pret sought to diversify its routes to market following the closure of its cafes during lockdowns. 

Pret’s retail coffee range is still being sold by Tesco’s competitors including Sainsbury’s, Morrisons, Waitrose and Ocado. 

In its 2022 half-year results, published in July, Pret reported a 230% increase in revenues to £357.8m. While it said retail sales had helped with the bottom line during the pandemic, the coffee chain indicated it would be focusing its attention on growing its store presence outside of London to drive future growth.

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