Exclusive: The UK’s largest health and beauty retailer expects this Black Friday to be its biggest ever for deals - and, it hopes, for sales - as it gears up for a month of promotions and offers, Retail Week can reveal.
Boots expects this to be its biggest-ever Black Friday for deals - and, it hopes, for sales - as the weekend of in-store and online promotions falls on payday this year.
In 2023, The retailer posted a 17.5% year-on-year rise in online sales in the three months ending November, and added that November was its largest month of sales ever driven by Black Friday.
The high street giant hopes to beat that record as Black Friday falls on payday for many this year.
Boots will roll out 22,000 promotions in November with the most offers on Black Friday weekend, spanning from November 29 to December 2 this year.
The health and beauty retailer plans to run offers on a range of products including premium beauty, baby, fragrance and electrical beauty, many of which will be more than half-price.
Speaking to Retail Week, Jenna Whittingham-Ward, head of gift transformation & strategic brand partnerships said: “Black Friday has become a really big part of the golden quarter now, so people see it as part of that Christmas journey to buy some gifts there.
“And I think the way it falls this year is really critical. It falls on payday for a lot of people. So for us, it’s our biggest-ever Black Friday. But we’re expecting it to be huge across the market because of the phasing of it with people being paid.
“We have started some of our deals already, especially on the beauty elements that we’re really excited about. Premium beauty had some offers on promo this weekend. So we’ve started the momentum up to that Black Friday peak.”
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