Holland & Barrett is investing over £4m in its women’s health offer as it kicks off its new ‘Own Every Day of the Month’ campaign to bring awareness and education to women’s health issues.
The health and wellness retailer is investing more than £4m in women’s healthcare as it launches a three-year wellness commitment to bring awareness and education to women’s health issues, such as menopause and endometriosis.
Holland & Barrett has trained 600 employees to become women’s health coaches, offering personalised support for a first period, the menstruation cycle and menopause. As part of the initiative, the retailer has also launched a first-of-its-kind free nurse helpline to support women’s health needs and break down stigmas.
The retailer said its commitment is aimed at “democratising access to trusted support, closing the research gap, enabling health equity and leading in product innovation with women’s needs in mind” after research showed that 60% women agreed there was a need for better access to healthcare and information.
Tamara Rajah, CEO H&B wellness solutions and chief transformation officer, said: “Women’s health has been under-served for too long. While we have championed better support for menopause for over 50 years, there has remained a gap in awareness and support for wider hormonal and menstrual health.
“Being on every high street, we are ideally placed to normalise conversations around women’s health for women of all ages, from periods to fertility, endometriosis and more, then to perimenopause and menopause. In doing so, we can support the health system and the national women’s health strategy, helping to break down stigmas and taboos around these topics and make sure every girl and woman knows of the available support.”
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