Sephora has announced its return to the UK and the opening of its London flagship store years after its British store closures in 2005 as it combines the use of “human touch and technology” for UK shoppers.
The flagship store, which is set to open in March, will be located in Westfield London and will span more than 6,000 sq ft.
Sephora’s new store was designed to “surprise and delight customers” through its iconic interior design and availability of personalised “memorable experiences” for customers at the Grand Beauty Hub within the store.
The new flagship will offer products from more than 135 brands across departments including makeup, skincare, haircare, fragrance, body and personalised gifting.
Iconic premium brands such as Fenty Beauty, Dior and Jo Malone are expected to be available, as well as Sephora’s UK exclusives such as Makeup by Mario, GXVE by Gwen Stefani and Skinfix.
Managing director of Sephora UK Sarah Boyd said: “We are very excited to open our first store in London, which is something we know our beauty community has been waiting for for many years.
“After the very successful launch of sephora.co.uk and our app last autumn, we have been inundated with questions about our plans to open stores.
“As the creator of multi-category, multi-experience prestige beauty retailing, we are thrilled to bring London a store that aspires to meet the needs of every beauty occasion.
“Our passionate hand-picked cast members will welcome all customers to a welcoming, vibrant, diverse and inclusive environment where all their imagination can roam free as they all discover their own personal extraordinary forms of beauty.”
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