Here come the ‘super hero’ girls in Boots’ latest Christmas TV ad campaign, celebrating women’s ability to multi-task over the festive period.
Using its long-running ‘Here come the girls’ ad campaign - which the health and beauty retailer believes is “synonymous” with Christmas - the advert shows ‘the girls’ transforming their neighbourhood from a sleepy suburban street into a winter wonderland.
A one minute slot premiered on ITV and Channel 4 on Thursday evening, while a series of 10 second and 30 second ads will also air in the run up to Christmas. Creative agency Mother created the ads, which also features a “newly energised” soundtrack.
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