Striking 1960s montage
Music and entertainment retailer HMV has launched its biggest ever Valentine's Day campaign, featuring a themed version of its famous dog and gramophone trademark.
The striking graphic makes bold use of the word love at the heart of a 1960s-inspired montage and is displayed in all shop windows and in-store displays.
The image will also be used on recommended Valentine's Day gifts across a range of HMV's DVD and CD titles.
HMV marketing director Graham Sim said: 'Valentine's has become an important part of the trading calendar, so we really wanted our campaign to stand out - on the high street as well as online.
'There's probably been a tendency to be a little too conservative with the HMV brand at times, but I believe that it has sufficient strength and iconic appeal for us to do a great deal more.'
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