Dunelm posts rise in sales and increased market share gains across homewares and furniture

The homewares giant saw its sales growth 4.5% to £872m mainly “driven by volume, rather than through price increases”, in the 26 weeks to December 30.

It also saw its digital growth rise with 36% of total sales generated through digital channels, while growth in active customers increased 4.2%.

The group posted a profit before tax of 4.8% to £123m and said its “strengthened customer offer” drove growth across its categories and channels.

Dunelm said it is very “confident” in its ability to navigate the current market and economic uncertainty, and is “pleased” with trading in the early part of the second half.

It does warn on an uncertain consumer outlook, but it expects its profit before tax for the full year to be unchanged and in line with the market.

Dunelm chief executive officer Nick Wilkinson said: “In the past six months we have kept our customers front of mind, ensuring our broad offer has value at its core whilst also expanding our ranges, introducing new styles, and improving the experience across our store and digital channels.

“This has been particularly important in a more difficult trading environment and has resulted in another strong sales performance combined with market share gains. Despite ongoing pressures on consumers, we are encouraged by the wide variety of new customers shopping with Dunelm, and existing shoppers also coming back more frequently. 

“Alongside the positive sales performance we have delivered a very strong gross margin, which is testament to our tight operational control and the inherent strength of our business model.

“As we move towards Spring and customers look to freshen up their homes, our specialist proposition continues to resonate strongly and, in a dynamic retail environment, we are relentlessly focused on evolving and investing in our business to ensure we remain relevant to further increase our broad appeal. 

“We have never been more excited about our future as we build trust in our offer and identity as the Home of Homes.”