SWOT analysis: As Dunelm’s sales keep growing, what are its strengths and weaknesses?

Dunelm SS24 Minimaluxe Living

Source: Dunelm

Dunelm delivered healthy sales growth despite operating within a subdued homeware sector, but how has it managed it? Where should it focus to find future growth, and what might be standing in the way of its success?

Dunelm delivered healthy sales growth despite operating within a subdued homeware sector, but how has it managed it? Where should it focus to find future growth, and what might be standing in the way of success? Retail Week’s sister brand Retail Navigator by Lumina Intelligence has performed a SWOT analysis on the home and furniture retailer to find out

 

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