Seasonal sales boost for TV shopping retailer
TV shopping specialist Ideal Shopping Direct expects to generate record profits of more than£7 million this year after a strong performance over Christmas.

Sales in November and December were up 20 per year on year. The retailer's chairman Jim Hodkinson said: 'As we reported at our interims in September, we expected the market to become tougher in the second half. Despite this, I am delighted to be able to report another strong second-half trading performance.'

Numis analyst Steve Davies said the group's outlook is positive. 'Growth opportunities are good going forward, driven by the increasing penetration of digital TV, Ideal's rapid growth in internet sales - which complement the TV offer very well - the development of the new Jewellery Vault channel and new offers such as the Create & Craft online magazine.'

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