Japanese electronics retailer Best Denki is to launch an ecommerce operation in Indonesia. The venture will be run in partnership with Japanese online shopping business Rakuten and Indonesian multimedia company PT Global Mediacom Tbk. The transactional website, called Rakuten Belanja Online, is to go live on June 1. Indonesia is the world’s fourth-most populous country with 240 million inhabitants and 33 million active internet users. According to Best Denki, Indonesia is a promising market where online shopping is to rise.

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