Joe Fresh, the clothing retailer owned by Canada-based grocer Loblaw, has launched its flagship clothing store on Fifth Avenue in New York. The opening comes after the retailer decided last year to roll out beyond its home market, unveiling five shops in New York and New Jersey. The flagship is part of a strategy for Loblaw to take its clothing brand to international markets. Its sees potential for a further 20% growth in store numbers, predominantly coming from overseas expansion.

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