Sears has reduced the everyday price of more than 5,000 items across all departments. The cuts are accompanied by promotions and a new weekly special called Wow. The retailer aims to better align its in-store merchandising with promotions found in its ads.

Sears Canada president and chief executive Calvin McDonald said: “Our customers are demanding great value every day of the week.

The prices offered at Sears are what Canadians expect from a company committed to providing value day in, day out.”

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