The UK is on fast-growing fashion retailer Joe Fresh’s international expansion radar and it could establish a presence here by the end of the year.

Joe Fresh, which today unveiled deals that will take it into continental Europe, the Middle East and Asia, is keen to be in London and is in talks with Selfridges about installing the brand in store.

Selfridges and Loblaws, the Canadian retail giant that owns Joe Fresh, are linked through their ownership by members of the Weston family.

Joe Fresh Apparel Canada chief operating officer Mario Grauso told Retail Week that he would love to have space in Selfridges but no deal has yet been done.

Grauso said: “We’ve been talking to them. We hope to do something in London in the next six to eight months.

“The success of Selfridges speaks about how challenging it would be to get floorspace, even with connections. We would be super excited.”

Joe Fresh fired the starting gun on growth outside its established markets of Canada and the US today when it struck three big franchising deals.

Fawaz A Alhokair will open at least 98 Joe Fresh stores by 2018 in 17 countries ranging from Saudi Arabia and Lebanon to Serbia and Spain.

Retail Arabia International was named Joe Fresh’s partner for six countries in the Middle East, including Kuwait and Iran.

Origin & Co will open up to 30 shops in South Korea.

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