The UK arm of Shoedazzle, the online footwear, handbag and jewellery retailer co-founded by US reality TV star Kim Kardashian, is to shut down after only four months.

The members-only website, which was founded in the US in 2009 and launched in the UK on September 6 last year, is to cease trading in the UK on January 31 in order to focus on its US business.

According to an email sent out to its members, it will cease trading after January 31 and any remaining credits will be refunded. Customers subscribed to the site for £39.95 per month, which entitled them to one item from the range of own-brand footwear, handbags or jewellery sets.

Shoedazzle recommended product to members based on a series of questions answered during the sign-up process. Everything on the site is now being sold at 50%-off in a closing down Sale.

The site faced competition in the UK from rival membership-only site Stylist Pick which relaunched this autumn, offering the same £39.95 per month service.

In December Stylist Pick launched a footwear collaboration with Cheryl Cole.

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