First for home shopping retailer
Home shopping retailer Littlewoods has signed a deal to sponsor the new Trinny and Susannah series, due to air on ITV this autumn.
The sponsorship package is a cross-platform deal that will include Littlewoods' branding online and in mobile phone content, as well as trailers for the TV programme. It is the first time Littlewoods has advertised in this way.
Littlewoods Shop Direct group sales & marketing director Clive Briscoe said: 'The deal represents an important opportunity to promote our brand, our improved collections and our 24/7 online shopping as well as benefit from the association with such a relevant and high impact programme.'
The group re-launched its home shopping brand in July this year with the strap line: 'The home of big brands'.
No comments yet