All Marketing & branding articles – Page 114
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AnalysisBrands: If at first you don’t succeed, try, try, try again
Joining the ranks of high street failures such as Zavvi and Woolworths, high-profile retail casualty of the recession MFI is being resurrected as an online brand. But can failed or struggling brands successfully put their tattered reputations behind them and regain trust
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NewsRadley launches ad campaign celebrating British eccentricity
Accessories retailer Radley has launched an ad campaign celebrating British eccentricity.
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OpinionTwittering on about social media
It is right and essential for retailers to invest more heavily in social media in the war for customers. But what use is all this interaction when we still get the basics wrong and on a daily basis alienate existing and potential customers?
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NewsLinks of London unveils Cat Deeley advertising campaign
Links of London will launch its first major advertising campaign next week with the new face of the brand Cat Deeley.
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AnalysisGet the parties started
It may not be a new business model, but allowing customers to sell your products through home shopping parties still has many benefits for retailers
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NewsWaitrose weighs up convenience store sub-brand
Waitrose is considering creating a new fascia for its convenience stores as it gears up for expansion.
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NewsGap to lead online launch with denim campaign
Gap will lead its highly anticipated UK website launch with a 1969 Gap Premium Denim campaign, called Put the IT in Fit.
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NewsTesco data firm to pay £17.5m dividend
Data firm Dunnhumby, which helped set up Tesco’s Clubcard, is to pay a £17.5m dividend to be shared between Tesco and the husband and wife team that founded the business.
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NewsEarly Sale tactics pay off for West End stores
Department stores reaped rewards by moving their summer Sales forward to benefit from the surge in Middle Eastern shoppers ahead of the Ramadan religious festival.
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NewsCash injection to lift private sales etailer’s profile
Private sales etailer Secret Sales has harnessed significant new investment to press ahead with major UK expansion plans, with an increased marketing drive and diversification into new markets.
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NewsRetailers plan Sales to capitalise on VAT rise
Retailers are aiming to capitalise on the VAT rise by planning targeted Sales and promotions in the run-up to the new year, according to a new report.
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OpinionRetail surgery: Can we compete with the biggest retailers when it comes to marketing ourselves on our sustainability policies?
Can we compete with the biggest retailers when it comes to marketing ourselves on our sustainability policies?
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NewsLK Bennett launches new ad campaign
Women’s footwear and fashion retailer LK Bennett has launched a new ad campaign featuring “real women” in their working environment.
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NewsRepublic launches ad campaign to help deliver turnover target
Young fashion chain Republic is set to launch its first ever ad campaign in an attempt to help triple turnover to £600m in the next five years.
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OpinionRetail surgery: How do we go about increasing our store conversion and repeat purchase rates?
How do we go about increasing our store conversion and repeat purchase rates?
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NewsHMV and Waterstone’s marketing departments merged
Entertainment retailer HMV has promoted marketing director Graham Sim to the newly created position of group marketing director as the retailer restructures its teams in order to deliver “significant synergies” between its HMV and Waterstone’s chains.
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OpinionRetail surgery: As a supermarket, how far should we extend our celebrity tie-up when it comes to point-of-sale marketing?
As a supermarket, how far should we extend our celebrity tie-up when it comes to point-of-sale marketing?
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OpinionRetail surgery: Brands are starting to engage much more directly with customers. What can we learn from them?
Brands are starting to engage much more directly with customers. What can we learn from them?
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AnalysisIn-store branded areas: In the zone
Branded areas have many benefits, introducing real theatre and increasing sales, but how can retailers make the most of them, asks Joanne Ellul
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NewsSainsbury's launches Facebook campaign
Sainsbury’s has today launched a summer online campaign via Facebook in what is being dubbed ‘Junior Masterchef meets Ready Steady Cook’.