All Marketing & branding articles – Page 123
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NewsGadgetshop launches offline ad assault
Etailer Gadgetshop.com has launched its debut offline advertising campaign to bolster sales in the run-up to Christmas.
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NewsSainsbury’s launches financial services campaign
Sainsbury’s has unveiled a campaign to drive shoppers to its financial services products.
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NewsWaitrose pulls advertising from Fox News slot
Waitrose has pulled its advertising from the Fox News slot shown on Sky in the UK after customers complained about presenter Glenn Beck’s remarks about US president Barack Obama.
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OpinionPurge the peripherals
Taking an axe to non-core marketing activity will clarify your key message, says Simon Burke
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News
ScS ramps up advertising to woo shoppers
Sofa retailer ScS has increased its marketing with an ad campaign offering sofas for £10 a month, and upped its ad spend by 25% year on year.
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OpinionSocial media is ideal for online ads
Despite the growing evidence that customers spend more of their time these days online, retailers valiantly cling to traditional and long understood media like TVand press — Just 20% of retail media spend goes online.
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NewsAd campaign to lift Woolworths profile
Home shopping giant Shop Direct Group is to launch an ad campaign to promote the Woolworths online brand in the run-up to Christmas, one year after the famous high street chain collapsed.
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AnalysisStaying on the right side of the regulator
How can retailers create compelling and arresting ads and campaigns without falling foul of the stringent regulations, asks Sara McCorquodale
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NewsHabitat launches Europe marketing capaign with Helena Christensen
Furniture and homewares retailer Habitat is launching a marketing campaign across Europe featuring supermodel Helena Christensen.
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NewsHarrods attacks Dixons’ ‘low-down’ ad campaign
Upmarket department store Harrods has hit back at a cheeky advertising campaign being run by DSGi-owned etailer Dixons.co.uk and raised the prospect of legal action.
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NewsDixons.co.uk ad campaign pokes fun at John Lewis and Selfridges
DSGi-owned electricals etailer Dixons.co.uk has launched a cheeky advertising campaign targeting rivals such as John Lewis and Selfridges.
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NewsSpar launches campaign to bolster profile
Symbol group Spar has launched an ad campaign to increase brand awareness and up own-brand sales.
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NewsNew stars poised to join Marks & Spencer Christmas campaign
Marks & Spencer is reported to have signed television stars Joanna Lumley, John Sergeant and Stephen Fry to star in its key Christmas advertising campaign.
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NewsPets at Home launches first TV ad campaign to raise its profile
Pets at Home is to embark on its first national TV ad campaign as it seeks to raise awareness of the brand.
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News
BT to open dedicated broadband demo stores
BT is preparing to open high street stores for potential new customers to be given demonstrations of its Total Broadband service.
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NewsNew Look to launch online TV show
Fast fashion retailer New Look is to launch a weekly online interactive TV show to be distributed by YouTube.
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NewsAsda collects store feedback from 250,000 customers
More than 250,000 customers have provided Asda with feedback since it launched its tellASDA initiative at the beginning of the year.Since January it has issued receipts at the tills of its 367 stores that provide information on how customers can make comments about their store visit. Customers have the option ...
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NewsCustomers insulted on DSGi staff Facebook site
People claiming to be staff at electricals group DSGi’s Currys and PC World chains have mounted ferocious attacks on customers via a Facebook group.
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NewsSpecsavers revives Postman Pat
Specsavers has revived the much-loved children’s TV character Postman Pat for its latest TV ad campaign to promote its two-for-one offer.
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AnalysisIs tactical behaviour damaging retailers’ long-term strategy?
Tactical behaviour to shore up top lines has been a feature of the recession as retailers compete harder for customers, but is it damaging to your longer-term strategy, asks Joanna Perry