All Marketing & branding articles – Page 127
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NewsAsda chief marketing officer given Wal-Mart international role
Asda chief marketing officer Rick Bendel has been promoted to a new role of international chief marketing officer for parent company Wal-Mart.
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NewsUSC launches social networking site to engage with customers
The 40-store fashion chain USC has launched a social networking site and will air its first TV ad as it seeks to attract and engage more customers.
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NewsCarpetright increases ad spend as it focuses on TV to halt sales slide
Carpetright will up its ad spend 15 per cent and alter its marketing strategy as sales fall in the tough big-ticket furniture sector.
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OpinionCustomers a source of innovation for Asos
Asos has once again posted fantastic results, and if its community team has anything to do with it, the online fashion retailer is going to keep this growth up.
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AnalysisSocial Trends: How Britain behaves
Modern Britain is changing, and if retailers are to survive the downturn understanding these evolving social trends could make all the difference.
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NewsHawkin’s Bazaar tries outdoor ads
Toy and gift retailer Hawkin’s Bazaar is aiming to increase brand awareness in shopping centres via an outdoor ad campaign that takes advantage of what it claims is a new medium.
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NewsAmazon opts out of Phorm advertising system
Amazon has requested to opt out of the Webwise behavioural targeting advertising system that has been created by Phorm.
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OpinionEU investigates tracking of UK internet users
The EU has begun legal proceedings against the British Government, arguing that it has failed to properly implement European laws designed to protect internet users. What does this mean for e-commerce and online marketing?
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OpinionTwittering on about retail
Twitter has once again hit the headlines this week with the news that even the Government is getting in on the act of updating internet audiences with messages of 140 characters or less.But it is retailers that are leading the way in proactively engaging consumers in conversation using sites such ...
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B&Q to personalise marketing
B&Q is to introduce more personalised marketing to customers in the second half of this year to better target specific segments such as older shoppers and trade customers.The DIY retailer has been analysing customer data using things like its Trade Discount Card, to work out how different customer segments behave, ...
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NewsAsda rolls back prices for Easter
Asda is to roll back prices this week as it gears up for a supermarket price war over the key Easter trading period.The grocer has slashed prices as part of its commitment to cut 12,500 prices by Easter. Product include fresh fish, meat, frozen desserts, soft drinks, alcohol, DVDs, George ...
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John Lewis makes marketing director redundant
John Lewis has streamlined its management team in a bid to accelerate decision-making decisions at the department store chain.
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Asos gears up for launch of community site
Fashion e-tailer Asos is to invite a selection of customers to test its online community site Asos Life in the next two weeks as it gears up for the full launch later this month.
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John Lewis reveals new face of menswear campaign
John Lewis has signed model Matthew Avedon as the face of John Lewis’ spring/summer menswear fashion campaign.
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Homebase joins Nectar with plans to up marketing
Homebase is ramping up its direct marketing as it becomes the first DIY chain to join loyalty programme Nectar.
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Tesco finds small consumer changes adding up
Customers are becoming much more disciplined in the way they shop, and it’s a trend that’s here to stay, Tesco UK marketing director Carolyn Bradley asserted today at the Retail Week Conference.
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NewsHarvey Nichols targets tourist spend with ad campaign
Top end department store Harvey Nichols has launched an advertising campaign targeting tourists visiting London to take advantage of the weak pound.
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Asda hires ad guru to drive marketing strategy forward
Asda has drafted in a senior director from advertising agency Fallon to strengthen its marketing team.
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Cash Generator TV debut to push profile
Cash Generator is to launch its first prime-time TV ad campaign this week to raise its profile among recession-hit consumers.
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Barclaycard plans to launch loyalty scheme
Barclaycard wants to launch a loyalty scheme in the next 12 months, which could attract the 90,000 retailers that use the company for card payment acceptance.