All Marketing & branding articles – Page 39
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OpinionOpinion: Beware, there’s a predator in the retail jungle – it’s Amazon
As the online retail giant continues its march into new categories and widens its delivery offer, how will the rest of the industry compete?
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NewsAldi campaign dubbed 'misleading' and 'a sign of desperation'
Aldi’s latest promotional campaign counterattacking Morrisons’ Price Crunch has been dubbed “misleading” and a “sign of desperation”.
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OpinionRetail surgery: How to ensure your store revamp turns a profit
How can a retailer ensure its store revamp turns a profit?
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OpinionOpinion: Chief customer roles underpin how shoppers think about retail
News Asda has hired Saatchi & Saatchi X founder Andy Murray as chief customer officer once again casts a spotlight on this very modern role.
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AnalysisProfile: Asda's new chief customer officer Andy Murray
In the week his tennis star namesake became a dad, news Andy Murray will be Asda’s chief customer officer didn’t serve up as many headlines.
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OpinionOpinion: Harness the marketing potential of digital technology
Digital technology is massively empowering in retail but the smart strategy is still to lead with the right content and experience.
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VideoThe Retail Week: Retail pay rates, easyFoodstore and Morrisons price cuts
Catch up on this week’s big retail stories with analysis from Retail Week executive editor George MacDonald and news editor James Wilmore.
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OpinionOpinion: Was House of Fraser’s Emojinal campaign alienating or inspired?
House of Fraser launched an emoji-led Twitter takeover this week. The campaign may not have gone as planned but what lessons can be learned?
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NewsMorrisons ‘Price Crunch’ campaign slashes fruit and veg prices
Morrisons is to slash prices on more than 1,000 items, many in fruit and vegetables, as it launches its new ’Price Crunch’ campaign.
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NewsWatch: Amazon spotlights Echo virtual assistant in first Super Bowl ad
Amazon has given a push to its virtual assistant device Echo in a teaser ad featuring Alec Baldwin, ahead of its first Super Bowl commercial.
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OpinionOpinion: Six things retailers must do in 2016 to win over consumers
Retailers must adapt to changing shopper needs and habits to keep consumers happy. Here are some of the key factors to address.
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NewsWatch: Waitrose spotlights Pick Your Own Offers in new ad campaign
Waitrose has launched an advert focusing on value as part of its fight against the discounters, after suffering its worst Christmas since 2006.
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OpinionOpinion: David Bowie offered retailers lessons in reinvention and innovation
The death of David Bowie – unexpected and too soon – had a profound impact on many of us, and highlights how perceptions can differ.
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OpinionOpinion: Traditional KPIs mean little in this new era of retail
The Christmas trading updates have been a mixed bag, dividing retailers into two starkly contrasting groups of under- and over-performers.
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AnalysisProfile: Morrisons new marketing and customer director Andy Atkinson
Andy Atkinson, Morrisons’ new marketing director is under no illusion as to the challenges that lie ahead for him in the role.
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OpinionRetail surgery: Maximising the impact of online design and marketing
How can retailers maximise the impact of design and marketing online?
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OpinionOpinion: Sports Direct's bad form has nothing to do with bad press
It wasn’t a boycott by Guardian readers that tripped up Sports Direct boss Mike Ashley, but a failure to manage City expectations.
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OpinionOpinion: Making celebrity tie-ups work for retail businesses
Why there needs to be a meaningful relationship between celebrity and brand for consumers to care about an endorsement partnership.
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OpinionOpinion: Why it's Back to the Future for retail in 2016
Star Wars has recently caught people’s imagination in retail but the film franchise that holds greater resonance is surely Back to the Future.
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NewsThe growth of digital: 12 predictions for digital technology in 2016
From the growth of the on-demand economy, to the acceptance of omnichannel, there have been some exciting digital movements in 2015.