All Marketing & branding articles – Page 82
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NewsThe Body Shop generates 9.1% profit jump in 2012 with brand revamp
The Body Shop generated a 9.1% increase in group operating profit to €77.5m (£66.6m) last year when it revamped the brand and stores.
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AnalysisCampaign of the Week: Grocer Morrisons, more of what matters
Morrisons’ marketing has shouldered much of the blame for the retailer’s woes as like-for-likes dropped off in the second half of last year before a disappointing Christmas.
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News
JC Penney to reinstate promotions strategy
JC Penney is to reinstate promotions in a reversal of its year-old strategy of everyday low prices. The shift comes amid declining sales and a shopper backlash against chief executive Ron Johnson’s decision to abandon the hundreds of discounts, coupons and Sales a year the retailer was known for.The retailer ...
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AnalysisCampaign of the week: Ocado, Welcome to a different kind of supermarket
Competing with the big four supermarkets means online grocer Ocado has its work cut out getting its message across in the often loud and brash grocery TV advertising world.
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AnalysisInternational anaylsis: Woolworths and Coles’ strategies go head to head
Australia’s food retail industry is developed and highly concentrated, and Woolworths and Coles combined hold an estimated 60% of the market, making the market share fight intense.
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AnalysisAnalysis: What retail must learn from HMV’s Twitter meltdown
Social media can be a useful tool in building a retailer’s brand but HMV’s rogue tweets should be a wake-up call to those not yet fully engaged with the channel.
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AnalysisAnalysis: Ann Summers' new ad campaign
Ann Summers’ hilariously raunchy ‘Christmas for Grown Ups’ advert was a welcome relief during December’s barrage of festive sentimentality, but Valentine’s Day might be an even better opportunity for the retailer to capitalise on the surge in interest in saucy products following last year’s ‘Fifty Shades of Grey’ phenomenon.
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NewsNew Superdrug TV advert to focus on customer service
Superdrug will launch a new TV advert on Thursday starring its own store staff as it promotes its customer service in a move away from its previous celebrity-led campaigns.
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NewsVideo: Lovehoney launches TV ad for official Fifty Shades of Grey range
Online sex toy retailer Lovehoney has launched a TV advert for its Fifty Shades of Grey Pleasure Collection as it tries to tap into a mainstream audience for the range.
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AnalysisCampaign of the week: Tesco, Ever Wondered Who Picks Your Groceries?
Tesco has started 2013 with the multichannel bit between its teeth, first poaching House of Fraser ecommerce boss Robin Terrell and then revealing a new dotcom store in Crawley.
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NewsSainsbury's teams up with Channel 4 on cookery show
Sainsbury’s has collaborated with Channel 4 to produce a daily cooking show to air in late February.
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NewsAsda’s controversial 'sexist' Christmas ad cleared by advertising watchdog
Asda’s Christmas advert has been cleared of allegations of sexism by the Advertising Standards Authority (ASA) after viewers complained it depicted outdated stereotypes of women.
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NewsOcado sponsors Jamie Oliver’s new online food channel
Ocado has agreed a deal with former Sainsbury’s brand ambassador Jamie Oliver to sponsor the celebrity chef’s new online food programme.
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NewsMajestic Wine poised to scrap TV ads after lacklustre campaigns
Majestic Wine is set to scrap TV advertising and plough investment into new store growth instead after lacklustre campaigns last year.
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AnalysisCampaign of the week: Furniture retailer Ikea, Make Room for Your Life
The January Sales usually elicit a barrage of shouty, price-focused ads from the majority of furniture retailers, but Ikea bucks the trend with its new advertising campaign.
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NewsVideo: Urban Outfitters leads us to its next London store
Urban Outfitters has released a video on YouTube to promote its new Marble Arch store ahead of the opening next month.
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OpinionComment: Lessons from the horse meat controversy
The horsemeat controversy has highlighted how crucial it is for retailers to be ready for the unexpected. Here are nine ways to help ride storms successfully.
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OpinionComment: Leading from the shopfloor provides great customer insight
In retail, nothing beats being on the shopfloor to learn from customers and colleagues and it’s important to deliver, day in, day out and, of course, especially at Christmas.
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AnalysisAnalysis: Retailers’ new Sales strategies to meet consumer demand
Promotional activity has altered over the past few years. Retailers push online discounts and break from traditional January Sales, so what’s the best tactic to pursue?
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NewsSuperdrug drops celebrity ads as it switches marketing focus to service
Superdrug is dropping Gavin & Stacey star Joanna Page from its ads as its switches marketing focus to customer service after delivering a stellar Christmas.