All Marketing & branding articles – Page 85
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AnalysisAnalysis: Are retail adverts now behind the times?
Retail campaigns often focus on women, but changes in shopping habits and society may mean a new approach is needed.
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OpinionRetail Surgery: Should I be personalising content for my online customers?
How can I ensure I’m not missing a trick when it comes to personalising content for my customers?
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OpinionComment: Communication is the key to success
As I write, the country is enraptured by the unveiling of the John Lewis ‘Fifty Shades of Slush’ Christmas TV advert where a snowman nips off to the shops to purchase festive knitwear.
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NewsMajestic Wine faces crunch Christmas campaign
Majestic Wine is to embark on a make-or-break advertising campaign next month as it considers whether to dump the fledgling TV ads.
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AnalysisCampaign of the week: Asda, Behind Every Great Christmas There’s Mum
Asda’s new Christmas advert has prompted controversy after more than 50 complaints to the Advertising Standards Authority alleging it is sexist, while Twitter users have both hailed it as smartly observed and slammed it as old-fashioned.
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AnalysisAnalysis: Retailers race to grab Comet's market share
Electricals rivals are squaring up to grab share of Comet’s sales in the wake of its demise, but can they avoid a similar fate?
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AnalysisAnalysis: Facing up to the challenges at Morrisons
It has been a tough year for Morrisons, evident in a 2.1% fall in like-for-likes in the third quarter. Retail Week takes a look at the grocer’s prospects.
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AnalysisSainsbury’s and Nectar: What do retailers need to know?
Sainsbury’s today reported it first half sales rose 4% to £13.4bn helped in part by its partnership with Nectar. Retail Week takes a look at the loyalty scheme.
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GalleryIn pictures: Selfridges launches quirky Christmas campaign
Selfridges has launched its Christmas advertising campaign which features a series of quirky images including a girl being pulled through the department store’s Beauty Hall on a pony-drawn carriage.
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NewsMorrisons begins fightback with new discount card
Morrisons has kick-started a fightback with a new promotional campaign after reporting a fall in sales last week.
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AnalysisDebate: Is the Asda Christmas advert really sexist?
The Asda Christmas adverts have become a bit of a talking point. Some think they’re sexist, others think they’re not, and the rest are laughing at the Asda Granny reading 50 Shades of Grey in the corner.
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NewsVideo: Iceland unveils Willy Wonka-inspired Christmas ad
Frozen food specialist Iceland has unveiled a celebrity-free Christmas advertising campaign using a song from Charlie and the Chocolate Factory.
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AnalysisAnalysis: Does Co-op's brand heritage matter to its customers?
The social history of a retailer may not sound like the stuff movies are made of but last night saw the premiere of The Rochdale Pioneers, a film charting the history of the British co-operative movement and the principals behind the eponymous mutual retailer. Will the programme hit the spot for its customers?
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NewsVideo: Morrisons airs humorous Christmas campaign
Morrisons has unveiled its Christmas advert which features humorous festive scenes before cultiminating with a family at the Christmas dinner table.
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AnalysisAnalysis: Boots' new ad campaign
Boots has scrapped its well-established ‘Here come the girls’ TV ad for a more emotive, inspirational theme for Christmas, and this year the campaign is bigger than ever – with a full 60 second ad and four 30 second spin-offs.
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AnalysisCampaign of the week: Co-op, Here For You For Life
For the Co-operative Group’s Christmas food ad, the mutual retailer has ditched its ‘Good with Food’ strapline and replaced it with ‘Here For You For Life’.
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AnalysisAnalysis: How Ikea changed furniture retailing forever
As the Swedish giant celebrates its 25th year in the UK, Nicola Harrison looks at how it has influenced the British public’s perception of interior design and its impact on the market.
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NewsInternaçionale airs first TV ad to show off fashion-led focus
Internaçionale is preparing to unveil its first TV advert to highlight its new fashion-led proposition as it plots overseas expansion.
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OpinionRetail Surgery: How can I make the most of my email marketing campaigns?
How can I make the most of my email marketing campaigns?
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NewsAsda Christmas ad blasted for being sexist
Asda’s new Christmas ad is facing a possible ban from the Advertising Standards Association (ASA) following over 50 complaints that labelled the ad sexist.