All Marketing & branding articles – Page 91
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OpinionComment: M&S must be braver than ever
The repositioning of the food offer worked. Fashion must follow suit.
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NewsIceland rolls out Bonus Card and discount coupon at till
Iceland has pressed the button on a roll out of its Bonus Card and money-off coupon-at-till initiative.
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NewsRihanna teams up with River Island to design capsule collection
Pop star Rihanna is designing an exclusive clothing collection for River Island, which will launch as part of the retailer’s spring 13 collection.
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OpinionUnderstanding shoppers is the key to retail success
With all the bad news currently swirling around the retail sector it’s easy to think that everyone is suffering.
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OpinionTesco offers Facebook fans double Clubcard points
Tesco is offering Facebook users the chance to earn double Clubcard points by using the social network site to like, share and buy its products.
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Opinion
How 'Facebook friendly' should a brand be?
As Facebook slowly achieves world domination, every company is facing the same $64,000 question: How do we leverage the mind-boggling scale of the platform to get our brand noticed?
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AnalysisAt a glance: US retailer Nordstrom
As Topshop reveals a deal with Nordstrom to open Topshop and Topman departments in the retailer’s stores, we take a look at the US giant.
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AnalysisCampaign of the week: Wiggle, Tour de France
You’d expect the online cycling retailer to make the most of the Tour de France, and Wiggle is going all out for the event.
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OpinionOcado hosts cooking demos on Google+
Online supermarket Ocado last month hosted a series of interactive cooking demonstrations to showcase its products to customers and drive online engagement.
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OpinionTwitter: Retailers need more control
From politics to pop culture, the power of Twitter to shape events, people and brands continues to surge.
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NewsLittlewoods sponsors new ITV prime time show
Online giant Littlewoods is to sponsor ITV’s new Saturday night show Superstar.
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AnalysisPayday spending: What do retailers need to know?
Shoppers are spending more around payday and retailers need to think carefully about their promotional timetables.
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NewsGrocer Iceland puts service centre stage
Iceland managers are to present to the board this week the early findings of a big customer feedback programme designed to enable improved levels of service at the frozen food specialist.
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AnalysisCampaign of the week: Halfords, Tour de Francis
It’s an important time of year for bike retailers – the Tour de France is the sport’s biggest moment and it’s a good time to tap into the peak in cycling enthusiasm.
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NewsTesco rewards Clubcard holders in Facebook promotion
Tesco is leveraging its 800,000-plus fans on Facebook by launching a promotion encouraging customers to ‘share’ any of its products on the social network in return for double Clubcard points.
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OpinionComment: Providing a better coupon experience
The rise of couponing over the last year appears irresistible, with 230 million redemptions made in 2011 alone.
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OpinionRetailers should seek opportunities to generate sales
Falling fuel and food costs mean consumers are just that bit more flush.
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AnalysisCampaign of the week: Sainsbury’s Simple Pleasures
Another summer advert and another nostalgia-filled child fest.
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OpinionDebenhams: Never knowingly not on Sale?
Retail purists have often mocked the fact that Debenhams seems so reliant on discounting that, to paraphrase the famous John Lewis marketing slogan, Debenhams is “Never Knowingly not on Sale”.
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NewsVideo: Halfords launches Tour de France campaign
Halfords has launched an innovative new marketing campaign as part of its sponsorship of the Tour de France showing the race through an amateur cyclist’s eyes.