Golf etailer OnlineGolf is eyeing growth on the continent after a raft of initiatives across northern Europe.
OnlineGolf plans to grow its European market share following launches in France, Sweden and Denmark to complement its established German operation.
The business launched a French language and Euro denominated website in July to target France’s 430,000 registered golfers.
OnlineGolf has also developed English language websites in Sweden and Denmark, which take payments in Swedish Krona and Danish Krone respectively.
The company has recorded up to 80% higher average order values in these markets, where disposable incomes are greater, compared to the UK.
OnlineGolf.eu was also launched over the summer period to serve remaining Eurozone markets.
European sales now account for more than 40% of revenue at OnlineGolf, which has also seen conversion rates double since implementing its European expansion strategy.
The etailer relaunched its German website earlier this year, a move which sparked a 20% increase in web traffic from the country. The company enjoys average sale values in Germany that are 30% higher than in the UK.
OnlineGolf head of ecommerce Pat Foley said: “We are looking to increase our share in a growing and maturing European golf market. As its golfers become more passionate about the sport they are increasingly demanding access to quality clubs, equipment, clothing and merchandise at the best prices.
“The development of local language and currency websites, which benefit from improved functionality, further reinforces our commitment to expanding our presence in Europe and supporting the sport’s development.”
European orders are fulfilled from the etailer’s UK base.
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