Using my phone, I can order a coffee from Starbucks or a burger from McDonald’s and collect it in-store minutes later, saving me valuable moments queuing and allowing staff to focus on delivering my order, rather than taking it.

The rise in internet shopping continues without pause, with one in five pounds currently spent online. Online retailing is becoming slicker and smarter – many businesses will predict the things I may want in the future based on the things I bought in the past.

Retailers are blurring the lines between their online and offline offering, allowing customers to browse and buy through different channels.