A statement from the group said: '[The stores] have not performed as envisaged and this, along with difficult market conditions in discount retailing as a whole, have contributed to the directors requesting the appointment of administrators.'
Eleven stores will close immediately, with the remainder continuing to trade while a buyer is sought for the business. The stores selected for closure are at Altrincham, Birkenhead, Cardiff, Coalville, Crewe, Doncaster, Easterhouse, Hull, Preston, Scarborough andWrexham.
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