Shoppers drawn to discounting, says YouGov survey
Discounted prices are the biggest factor in attracting and keeping shoppers, according to a YouGov survey for Catalina Marketing. Two in five shoppers cited price cutting, while bogof deals was the second-most popular motive, with 35 per cent.

Only 9 per cent of respondents cited collecting loyalty or reward points.

Price (64 per cent) was more important than convenience and locality (54 per cent), in terms of visiting the same store.

Only 12 per cent of those who took part said that a retail brand was the main influence when choosing a particular store.

Money-off vouchers were favoured by 45 per cent - almost 20 per cent more than those who wanted to register to collect points.

Consumers also said they wanted regular promotional information, with more than half wanting to receive this weekly or every time they shop.

The findings confirm that 66 per cent of all UK adults own at least one or two loyalty cards, with ownership rising for the over-50s age group.

The survey involved 2,201 UK adults.

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