Opinion: What are the five mobile communication channels digital natives crave?

Today’s smart and savvy consumers expect prompt and personalised service in return for their custom. Communicating effectively on mobile allows retailers to encourage more loyal and responsive customers with ongoing, relevant and timely interactions throughout the customer journey.

By understanding the five mobile communication channels, and by sending the right message at the right time and via the right channel, brands will forge strong relationships with digital natives in a world where attention is the most important asset.

Customers value quality, relevance and convenience. By using the right mix of phone, email, SMS, social media and apps, retailers can make the shopping experience personal, engaging and effective. Read the Five mobile communication channels digital natives crave guide here.

We believe mobile has fundamentally transformed how enterprises communicate and engage with their customers

Jay Emmet, OpenMarket

 

OpenMarket has been a leader in enterprise mobile engagement for more than 16 years and our team has helped retailers to:

• Improve customer experience and service quality for four of the top 10 global brands, including a Fortune 100 retailer with 600 million customers in more than 150 countries.
• Increase sales, customer acquisition and retention, as well as shopping frequency through advertising new store openings, in-store promotions, mobile codes and vouchers.
• Keep customers updated about online orders and deliveries via two-way shipping interactions.
• We believe mobile has fundamentally transformed how enterprises communicate and engage with their customers.

We are committed to assisting companies in navigating this profound shift by enabling them to deliver superior customer experiences via interactions with higher value.

You can download the Five mobile communication channels digital natives crave guide here.