Ann Summers boss admits: ‘We’d gone a bit vanilla’

By Chloe Mills14 February 2025

Source: Ann Summers

The chief executive of Ann Summers has admitted the business had “gone a bit vanilla” and lost its edge, as the retailer looks to return to its roots in 2025.

“I think we came to the realisation that we had gone a bit vanilla, a bit mainstream and had lost that edge.”

Ann Summers boss admits: ‘We’d gone a bit vanilla’

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