Team GB’s strong cycling performance at the Paris Olympics has led to a spike in demand for bikes, according to new figures released by Halfords today.
The UK’s largest bike retailer said that, over the course of the Games, the Halfords bike website was visited more than half a million times, marking a 12% increase versus the same period last year.
Halfords said the highest spike in demand was for bikes that featured in Paris, including BMX after Team GB’s Kieran Reilly won a silver medal in the men’s BMX freestyle.
Demand for road bikes, which are the closest to those used in the velodrome events, shot up by 17%.
The Olympics had a stronger influence on female cyclists, with overall interest in women’s bikes increasing by 25% compared with 15% for men.
Katie Begley, head of cycling at Halfords, said: “We saw a very clear spike in demand for bikes over the course of the Games in Paris. As the largest bike retailer in the UK, an increase of 12% – and up to a quarter in some categories – is very significant indeed.
“It’s clear the increase was down to the Games as the categories we saw the largest rises in were those prominently featured in television coverage over the period.
“To help those looking to emulate their heroes on TV, Halfords is launching a new range of higher-end, premium bikes – many of which are available now, and more are set to be released by the end of the year.
“This includes state-of-the-art bikes with carbon frames, giving cycling enthusiasts and those with larger budgets a wider range of high-spec bikes to choose from at Halfords. This is in addition to retaining our wider offering of bikes for all ages and budgets.”
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