JD Sports’ revamped UK store has ‘set the benchmark’ with its highest global turnover

The sports fashion retailer’s 29,000 sq ft flagship in east London has topped its sales charts globally since it reopened in April, outperforming stores on London’s Oxford Street and in Times Square in New York, Liverpool and Dublin.

The store is JD’s biggest outlet globally and welcomed more than 60,000 customers in its first week, offering products exclusive to JD from brands including Nike, Adidas, New Balance, Puma, Under Armour, On Running, Hoka and Hoodrich.

The retailer said the UK remains its blueprint for store design and omnichannel innovation following the rollout of its Status loyalty app in the country in October 2023.

The app has surpassed 1.2 million downloads in the UK with more than 700,000 accounts created and over 1 million purchases, accounting for 16% of sales value in the first four months.

JD said it looks to launch the app in new markets starting with four or five countries in Europe in the second half of the year.

Mike Armstrong, JD Sports’ global managing director, said: “With the highest turnover and footfall across our portfolio worldwide, the success of JD’s London Stratford store demonstrates how the UK continues to be our global hub for innovation, including store design and omnichannel development.

”In a global capital city known for its street fashion and style-conscious young shoppers, Stratford is a magnet for the latest drops and wardrobe staples from the world’s most renowned sports fashion brands.

“Since 1981, the UK has continued to be the beating heart of JD Sports – and as we have grown into a global sports fashion powerhouse, we continue to export key learnings and successful initiatives into our other markets.

”We designed the Stratford store to set the benchmark for how a JD will look and feel in the future – combining what we’ve always done best and to bring the energy, with all the trimmings of a leading retailer. JD is a global growth story and the UK remains key to our efforts to further enhance the customer proposition both in-store and online worldwide.”