Q&A: Peak Performance CEO on the UK sportswear market and being the coolest ski brand in the world
As Swedish outdoor brand Peak Performance opens its first store in the UK, Retail Week sits down with chief executive Sara Molnar to find out the next steps in the UK and what makes it the coolest ski brand in the world.
Peak Performance opened its first UK store in London’s Covent Garden at the end of September. The ski brand joins a host of sportswear retailers in the area including Arc’teryx, HOKA, Lululemon and Peloton.
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