Q&A: THG Nutrition chief executive Neil Mistry explains why the Myprotein rebrand is the solution to declining sales
Retail Week speaks to THG Nutrition’s chief executive Neil Mistry about the recent Myprotein rebrand, striking retail partnerships with giants like WHSmith and Holland & Barrett, and how he’s trying to turn around declining sales.
Neil Mistry has been a Myprotein employee since before it was bought by THG in 2011. He has spent close to 17 years with the brand in various roles before being appointed as the CEO of THG’s Nutrition division two years ago.
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