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Experiential store formats that combine product, service, community and leisure will define the future of bricks-and-mortar retailing, futurologists and retail experts have told Retail Week.
The store of the future will put the customer centre stage and will offer engaging and frictionless service. Retailers that fail to quench customers’ thirst for immersive experiences will be left behind.
Retail Week’s new digital report, The store of the future – produced in association with Samsung – investigates how retailers will use technology to facilitate new in-store experiences and reveals how businesses including Nike, MAC Cosmetics, Decathlon and Uniqlo are already trialling new initiatives.
This digital report explains what you need to know about the customer of tomorrow, what those new experiences will look like, and how store teams need to adapt.
Our infographic is a snapshot of five ways the store of the future will look different from now.
