Dixons Carphone has unveiled a time-lapse film of the creation of its first store within a store at the Currys and PC World on Oxford Street.

Seb James and Andrew Harrison at the Oxford Street store within a store

Time-lapse of the store being created

The newly merged company has already opened seven Carphone Warehouse shops within Currys and PC World stores and has plans to open an additional 23 before Christmas.

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