Sainsbury’s unveils new slogan as Greggs launches sustainability plan

The UK’s second-largest grocer is set to retire its longstanding ‘Live Well for Less’ motto in the spring and replace it with ‘Helping Everyone Eat Better’, with Sainsbury’s looking to focus on “how delicious food can also be healthy, sustainable and affordable”. 

Sainsbury’s made the announcement at the same time as it said it would be the key supermarket partner of the COP26 climate summit set to be held in Glasgow this November.

The grocer has pledged to become carbon neutral by 2040 and cited research on how shifting customers away from red meat, dairy and high-fat food consumption could help it achieve those goals. 

Chief executive Simon Roberts said: “We believe that everyone wants to play their part and reduce their impact on the planet – and that we can help shoppers find simple ways to make delicious, great value food healthier and more environmentally friendly, one plate at a time.

“We have long recognised our responsibility to protect the environment and I’m extremely proud that we continue to lead the charge. Tackling climate change requires transformational thinking across industry and government and a willingness to collaborate globally. We are delighted to partner with COP26 and hope that it inspires our colleagues, customers and other businesses to rally together to protect and restore our planet for future generations to come.”

The news comes the day after Greggs launched its first sustainability plan, setting out 10 commitments focused on three areas aligned with the ambitions of the UN Sustainable Development Goals.

To achieve these goals, the food-to-go specialist said it would look to focus on growing its Greggs Breakfast Club programme, help its customers make healthier food choices, reduce waste and use 100% renewable energy sources by 2025. 

Greggs boss Roger Whiteside said: “We are delighted to launch the Greggs Pledge, our first full sustainability plan. As a modern business, it is our duty to stand for more than just profit and our history shows that we are doing exactly that. We have a proud reputation of giving back to our people, suppliers and communities, and we know that more can be done to change the world for the better.  

“The Greggs Pledge sets out our commitments as we continue giving back to the communities that support us and take less from the environment that we all rely on. We look forward to  reporting on our progress.”