By Ritika Bhoora13 February 2024
Ecommerce sales took a sharp dip in January as most product categories recorded a slowdown due to weakened demand.
Online revenue fell by 7% in January compared with a decline of 3.5% during the same month last year, according to the latest IMRG Online Retail Index, which tracks the online sales of more than 200 retailers.
The January figure is the second-lowest since the skewed lockdown comparison period in early 2022, with only December 2022 (which was impacted by Royal Mail strikes) showing lower growth.
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