January ecommerce sales suffer as demand weakens

Close up on one hand typing on a laptop and the other holding a credit card

Ecommerce sales took a sharp dip in January as most product categories recorded a slowdown due to weakened demand.

Online revenue fell by 7% in January compared with a decline of 3.5% during the same month last year, according to the latest IMRG Online Retail Index, which tracks the online sales of more than 200 retailers.

The January figure is the second-lowest since the skewed lockdown comparison period in early 2022, with only December 2022 (which was impacted by Royal Mail strikes) showing lower growth. 

 

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