TikTok Shop has joined forces with some big names in wellness to launch its new product category in the UK.
The social media platform will directly sell products from brands such as Holland & Barrett, Nutravita and Myprotein.
TikTok Shop has become hugely popular with users over recent months, overtaking Instagram and Facebook to become the UK’s most shopped social channel.
In addition, nutrition and wellness are content categories that drive mass engagement on the platform, with more than 9.6 billion views for #wellness and 11 billion views for #nutrition.
Growing businesses are also riding the wave of in-demand content, with brands such as Hair Gain, 33Fuel, Zooki and WellGard joining the wellness product category on TikTok.
Hair Gain founder Lucy Palmer said: “We’re excited to have launched our award-winning range of hair supplements, topical hair treatments and accessories on TikTok Shop.
“Our mission is to help the thousands of women who suffer from hair loss while encouraging discussion and breaking down the taboo so that no one feels they have to go through it alone. We look forward to developing a meaningful relationship with TikTok’s phenomenal HairTok community.”
WellGard managing director Yousaf Sekander added: “As a challenger direct-to-consumer brand, we are always on a quest to find exciting ways to engage with our audience, expand our reach and grow our digital footprint. Given the popularity of TikTok and its thriving community, it was an absolute no-brainer to launch on TikTok Shop.
“We see TikTok Shop as an integral part of our growth in the coming years and we are very excited about putting in energy, creativity and resources to achieve our brand objectives on the platform.”
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