Amazon UK boss Boumphrey: Gen-AI the ‘most transformational technology since the internet’

John Boumphrey at LIVE 2024

Source: Gomes Photography

Amazon UK country manager John Boumphrey has said the generative AI will probably be the “most transformational technology for the retail industry since the arrival of the internet”.

Boumphrey said gen AI has broken into the collective consciousness in the last 18 months and that “every single team at Amazon” is looking at how this tech could transform the business for customers, sellers and employees. 

He said: “It’s also why investing in chips, in large language models and applications, while also working on responsible development and deployment of gen AI across our business.”

 

Already have an account?

Want to read more?

Register for LIMITED guest access

Register now

Get premium access

£5 A MONTH for 3 months

Subscribe now