Marks & Spencer will tomorrow launch its spring advertising campaign featuring the use of ‘Only at Your M&S’ branding for the first time and including its first menswear TV ad.

The campaign is designed to highlight “innovative fashion products that boast unique and exclusive features only available at Marks & Spencer” and will comprise press, outdoor and online elements as well as a 50-second TV ad that will air on ITV1 during Coronation Street.

‘Innovation’ ads will focus on lines such as Stormwear suits for men, which repel water, and Autograph Insolia heels for women, which are designed to alleviate the pain associated with wearing high heeled shoes.

Jamies Redknapp will star in the menswear TV ad. The retailer’s usual roster of models, including Twiggy and Ana Beatriz Barros, will feature in the showpiece 50-second womenswear ad promoting looks such as a nautical ‘star in stripes’ look and ‘oh so sexy 70s’ style.

Marks & Spencer marketing director Steven Sharp said: “We are extremely excited to be showcasing our fashion innovations for the first time on TV.

“These products are unique to M&S and really encapsulate the meaning of the line ‘Only at Your M&S.”

The ads were shot by RKCRY&R.

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