Woolworths was the subject of a failed takeover attempt worth 58p a share by private equity firm Apax Partners last year and WHSmith fought off a takeover by private-equity money a couple of years ago. Since then, it has been on a steady performance climb under the stewardship of chief executive Kate Swann.
City rumours put a price of 50p per share on Woolworths and although analysts are mixed in views about the likelihood of a WHSmith bid, the whispers have been enough to push Woolworths' shares up sharply.
Icelandic retail predator Baugur has also been named recently as a possible bidder for Woolworths and is understood to be keen to make another acquisition.
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