AO, formerly known as Appliances Online, is an online-only retailer operating in the UK and Germany. It specialises in household appliances and electricals, but has expanded its offer to include small appliances, TVs, computing, smartphones and even gardening products. Retail Week provides news, analysis, features and opinion about AO and the electricals sector.
Electricals retailer AO expects its profit to come in at the top end of its guidance range as its adjusted profit before tax grows faster than sales.
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