AO

AO, formerly known as Appliances Online, is an online-only retailer operating in the UK and Germany. It specialises in household appliances and electricals, but has expanded its offer to include small appliances, TVs, computing, smartphones and even gardening products. Retail Week provides news, analysis, features and opinion about AO and the electricals sector.

Latest news and insight on AO from Retail-Week.com

Analysis
What will 2025 bring? Primark, Tesco, Amazon, Sephora and H&M bosses predict the year ahead
2024-12-23T06:00:00+00:00By Retail Week staff
Looking ahead: What will shape retail in 2025? We’ve asked the top bosses in British retail to gaze into the horizon and give us their predictions for the industry’s next chapter.
News
AO upgrades guidance again as profits and sales soar
2024-11-26T07:09:00+00:00By Hugh Radojev
Electricals giant AO has again upgraded its full-year guidance as both profits and sales soared in the first half.
News
AO has snapped up Music Magpie in deal to ‘enhance its consumer tech offering’
2024-10-02T06:28:00+01:00By Hugh Radojev
Electricals giant AO has agreed a deal to acquire secondhand tech expert Music Magpie.

More on AO

Analysis

Secondhand tech: Should more retailers cash in on the opportunity?

2024-10-01T15:13:00+01:00

With AO snapping up Music Magpie and Vinted announcing the launch of a dedicated category for electronics, Retail Week takes a look at what some retailers are doing in the secondhand tech space, and if others are missing a trick.

Interview

Buy It Direct: The online retailer disrupting the market through growth

2024-08-20T12:24:00+01:00

Buy It Direct Group has reached the milestone of 25 years in the retail game, acquiring tech, electricals, furniture and bathroom brands along the way.

Retail cabinet: What would government look like if retailers ran the country?
2024-07-03T15:47:00+01:00
Q&A: AO’s director of brand on how it gained 600,000 customers in a year
2024-07-02T11:25:00+01:00
How the spark’s being put back into electricals retail at AO, Currys and Marks
2024-06-27T16:25:00+01:00
AO profits top guidance in year of ‘good progress’
2024-06-26T06:13:00+01:00

Retail’s election wish list: what the bosses of Ikea, AO and more want from a new government
2024-05-30T05:00:00+01:00
AO boss urges government to let retailers fix ‘broken’ apprenticeship scheme
2024-05-13T06:31:00+01:00
What does Currys’ and AO’s raised profit guidance tell us about the struggling electricals sector?
2024-04-02T16:25:00+01:00
AO boss calls on UK government to fix ‘broken’ youth services
2024-04-02T13:36:00+01:00

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