TRPG-owned lingerie brand Boux Avenue was launched in 2011, initially opening six stores across the UK. It currently operates domestic stores as well as international franchises. Although the retailer files separate accounts, it shares some central resources, including IT and ecommerce facilities, with chair Theo Paphitis’ other retail interests: stationery retailer Ryman and the Robert Dyas hardware chain. Retail Week provides news, analysis, features and opinion about Boux Avenue and the fashion sector.
As the calendar flips to February 14th, lingerie specialist Boux Avenue hits another of its annual peaks. Chief design and product officer Zoe Price-Smith sat down with Retail Week to discuss lingerie trends, the importance of competitors and third-party partners alike, why innovation is key and what’s next for the brand in 2025
Retail entrepreneur Theo Paphitis has criticised the government for a “disappointing” attitude to the industry’s importance as his business achieved improved profitability.
Lingerie retailer Boux Avenue has announced two new charity partnerships with CoppaFeel! and Jo’s Cervical Cancer Trust in a bid to educate and look after women “from top to bottom”.
Boux Avenue has announced that Jason Beckley will join the lingerie retailer as its new chief marketing officer.
Entrepreneur Theo Paphitis, owner of Ryman, Robert Dyas and Boux Avenue, revealed a Christmas sales uplift across the board and a return to the black for key brands.
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