Game is a specialist for video game hardware, software and merchandise, but it has been turning increasingly towards in-store events and esports festivals. The retailer has been rolling out Belong gaming arenas to both its own stores and within larger Sports Direct stores. Frasers Group acquired Games in June 2019. Retail Week provides news, analysis, features and opinion about Game and the entertainment retail sector.
Frasers Group chief executive Michael Murray has said the retailer is set to unveil a new membership scheme and flexible payments solution, which he described as the retailer’s version of Amazon Prime.
Mike Ashley’s Frasers Group reported a slump in profits that it blamed on a prolonged period of Brexit uncertainty followed immediately by the coronavirus crisis.
Frasers Group has announced plans to open a flagship store in Leicester’s Fosse Park which will combine its Flannels, Sports Direct, Evans Cycles and Game fascias.
Mike Ashley’s Frasers Group has told landlords it will not pay rents until it is “fully able to freely trade as a business” again.
Frasers Group, formerly known as Sports Direct International, has said that it will pay 100% of salaries for the majority of its employees in May.
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