Mamas & Papas was established in the 1980s as a nursery and baby retailer, with its niche being carefully targeted and distinctive, predominantly own-brand products. Its product ranges include nursery furniture, prams and pushchairs, toys, gifts and games, with a particular focus on clothing. Retail Week provides news, analysis, features and opinion about Mamas & Papas and specialist retailers.
Mamas & Papas has launched an app which it says is a “significant step” in its digital evolution.
Mamas & Papas is set to expand its international store footprint after reporting a ‘record golden quarter’ in which it hit a new UK market share peak.
Retailers are taking heed of environmental, social and governance (ESG) matters, and in many cases are also realising the commercial benefits that come with focusing on these issues as opposed to solely chasing profit at all costs.
Mamas & Papas has seen record sales and a surge in profits following a programme of expansion in the UK and abroad.
Mamas & Papas was brought back from the brink in 2019 – five years on, CEO Nathan Williams wants to make it the go-to retailer for parents at home and abroad
Advertisement
